I was looking at my own purchasing habits last month and noticed something odd. I’d walked past three corner shops to get bread from the bakery that’s only open till…
When the World Burns, Someone’s Getting Rich Off the Matches
I’ve been thinking about that slogan again. The one about taxing the rich to save the planet. It’s been rattling around my head for weeks. Here’s what bothers me. We’ve…
Staying neutral kills brands faster than taking a stand ever will.
Brands that try to please everyone end up mattering to no one. Strange how that works. I scrolled past three different companies this morning with identical statements about “supporting everyone’s…